Now online communication is a common format for interaction with friends and at work. There are many different messengers, but new solutions continue to appear on the market. However, do we need new applications? Why are new messengers developed?

Expert Opinions

The messenger market is an environment where competition is at the level when it is simply inappropriate to talk about new significant players in the mass market niche. To break through to it, you need to offer users unique and, most importantly, relevant services. However, there are many new product development prospects in the corporate segment.

There is a potential for messengers that solve several specific tasks – they allow you to communicate via secure communication channels, form a closed information environment, integrate with internal systems and IT solutions, for example, an enterprise document management system, personnel management, etc. In such messengers, as a rule, large geographically distributed companies are interested in accelerating and improving the quality of corporate communications.

The Practical Side

The corporate messenger market is not as diverse as the public messenger market because business communications require more tools to streamline the work of all departments.

• The presence of voice and video calls, the function of file exchange, and the creation of general groups will not be enough to provide a convenient format for interaction between specialists.
• Messaging app for small business is often not suitable for large companies and government organizations due to insufficient functionality.
• Large companies have divisions in different cities and countries, a large number of employees, and increased security requirements – all this requires additional opportunities for organizing all communication in one messenger.

The Theoretical Side

At a time when security standards, legal requirements, and other details are rapidly changing, the position of the messenger on the market is changing, its ability to comply with the latest standards.

• Today, government agencies in some countries are prohibited from using products manufactured abroad. In this case, the list of safe corporate messengers for government agencies is narrowing.
• User security is also ensured by encryption of messages and calls following national standards, two-factor authentication, as well as a password, which is requested to unlock an application.
• For maximum information security, it is essential to ship the messenger along with its private cloud infrastructure and cybersecurity platform, which includes a firewall and an intrusion detection system. All components must meet the same security requirements as the platform. Thus, the customer receives a complete and secure solution.

Modern developers do not have the task of reinventing the messenger. It is crucial to preserve the user experience and adapt it in business communications for various functionalities and country laws. Observations and feedback from large clients confirm that even in 2021, the development of new messengers is not a tribute to fashion and trends, but a market demand. There is no doubt that this area will only develop.